You’ve been told you look “pretty in pink” so now you’re off on a quest for something different you’ve heard about – pink gold earrings. How can gold possibly look pink?
Gold is yellowish in color, but when you mix gold alloy with the right percentage of copper alloy – which is red in color – you get a material that looks pink. This style of gold to be used in jewelry was made popular by the Russian aristocracy way back in the early 1800’s and hence was once called “Russian” gold. Today it is simply known as pink or rose gold.
Where is the best place to shop for pink gold earrings? In today’s world, your choices can be boiled down to two – traditional “brick and mortar” jewelry retail outlets, or Internet e-Commerce web sites.
Shopping the Internet has a great many advantages. You can browse, buy, and even return what you don’t like without ever leaving the comfort of your own home. In addition, you often will find the cheapest prices on certain items, like jewelry, on the net.
Internet sites do not have to incur the hefty overhead costs of a traditional retailer, like knowledgeable sales associates, elegant store furnishings, and attractive display cases. They can afford to pass those cost savings to you and offer jewelry at a significant discount. The best way to get more affordable jewelry from expensive retailers like Jared or Zale’s is to wait for their sale items.
But when it comes to jewelry items like pink gold earrings, the Internet sites have a major disadvantage. To better understand this disadvantage, go to Amazon.com and search for pink gold earrings. Remember, they are also called rose gold earrings, so searching that term as well will give you more results.
Once you’ve found some products you think you might like, click on the picture to enlarge it. Take a close look at the picture, and ask yourself how large these earrings are. Unless you see a picture of the earrings worn by a model, you have no idea. Indeed, if you read through some of the customer reviews for pink or rose gold earrings on Amazon, one of the most frequently occurring comments you’ll find is that the earrings were smaller than the customer envisioned them to be.
While most Internet web sites make it very easy to return merchandise for any reason, no one wants to experience the extreme disappoint that accompanies receiving a highly anticipated item that fails to match your expectations.
Unfortunately, trial and error is the only way to overcome this disadvantage. So if you want to be 100% sure those pink gold earrings are just right for you, you’ll have to find a retailer where you can actually try them on.